Paddy Power Casino is a very well-known brand in the UK and Ireland, with high street betting shops and sponsorships in various sporting arenas. First formed in 1988, with a merger of several shops, but didn’t move into online gambling until 2007. In 2009, the site adopted Playtech’s Virtue Fusion platform. The company has become known for various edgy advertising campaigns and for novelty betting events, some quite controversial. 2016 saw the company merge with Betfair, but the online site retains its original and very strong branding. Green is naturally present everywhere, so this site is bright and stylish. Use of original art and photography, alongside a very smooth design, makes the site interesting to browse. Several forms of betting are offered, including bingo, lotteries, poker and casino, but sports betting is certainly the focus.